Toronto Craft Alert is a community hub and online resource for craft and design related activity happening locally. It is used by large cultural institutions (such as Harbourfront Centre and The Textile Museum), artists, and business owners throughout the GTA to promote their activities. Contributions to Toronto’s craft scene have been recognized by major publications (such as the Toronto Star and Globe and Mail), the Ontario Arts Council, Ontario Crafts Council, and the Toronto Outdoor Art Exhibition.
SITE FOCUS
While craft, art, and design related content ranges in terms of medium, aesthetic, and sphere – the TCA predominantly focuses on contemporary and innovative craft activity. Site features include: listings for workshops, exhibitions, and craft shows, an advice column focused on locating craft supplies in the city, profiles on local designers and shops, craft entrepreneur resources, and calls for vendors and submissions.
WHY ADVERTISE WITH TORONTO CRAFT ALERT?
Numbers: The TCA website receives over 18,000 unique visitors a month (and growing).
Long term exposure: Due to the frequency of posting, regular blog posts soon move off of the page. Your ad will remain near the top of the page for the duration of your ad term.
Audience focus: Your ad will reach a targeted audience of craft enthusiasts, the majority female, aged 25-50 (with most falling in the 25-36 range), and living in the GTA or nearby cities and towns. Most make crafts themselves, while at the same time being passionately committed to supporting other local artists and businesses. According to a Reader Survey, readers use the TCA to
o Discover craft related activity happening in Toronto
o Learn about sources for craft supplies, local designers, and workshops
o Seek connection with the larger craft community
Power of association: By supporting the Toronto Craft Alert through advertising, you position your business or organization as a champion of local crafts and grassroots initiatives.
Community building: Your sponsorship of the TCA will help to sustain a project that supports a healthy local craft economy, budding craft art careers, pursuit of craft related learning, and the galvanization of the local craft community. Our financial needs include staffing, marketing, and web-related fees.
WHAT READERS ARE SAYING
The following user comments reveal the unique value that the Toronto Craft Alert brings to the local craft business and artistic community:
” When asking people how they had heard about [my] event, quite a substantial number mentioned your website – this was definitely the case for almost all of the cooler crafty girls!”
“I’m really glad TCA exists, because the stuff written about doesn’t seem to be written about anywhere else”
“I am a newcomer to Canada & word-of-mouth just doesn’t get to me. I look forward to my e-mails & love learning about designers, classes and places that I could crush on”
“Because of TCA, I went to my first Toronto Outdoor Art Exhibition this year, and bought some really neat stuff!”
“I think this blog was an excellent idea! It’s exactly what Toronto needed…a perfect resource for all things crafty.”
ADVERTISING OPPORTUNITIES
Sponsor ads: Ads on the sidebar linked to your website – for ongoing exposure to of your business or special promotions. One month minimum.
Event ads: Promote time-based craft events to readers looking for fun crafty times.
Media Sponsorship: We are open to promoting events that align with the editorial focus of the Toronto Craft Alert in exchange for significant exposure to our target audience. Contact us to discuss this option in more detail.
Interested in advertising? Please contact us here for rates & other details.
